Shame Before the Whip
What is necessary is to rectify names. If names are not correct, language is not in accordance with the truth of things, and affairs cannot be carried on to success. Confucius also says: go before the people with your example. Enrich them, then teach them. Titles that lie are a leadership technology of confusion. The job description says minister while the conduct says courtier.
Key Insight
You cannot lead people with words that do not match the office. Rectifying names is not pedantry. It is refusing to let a title do the work that character has not done.
“What is necessary is to rectify names.”







