Self-Interest & The Invisible Hand
The Benefit You Did Not Intend
We address ourselves not to the humanity of the butcher, the brewer, or the baker, but to their self-love. Smith is not sneering at kindness. He is refusing to build a city on it. A table is spread because each seller would rather be paid than praised. That is a design for strangers, not a theology of greed.
Key Insight
Do not wait for someone to love you before they are useful. Build offers that make their interest rhyme with yours.
“It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest.”Full analysis






