The Seasonable Dose
Hearing of the Struldbrugs, Gulliver rhapsodizes. Compound interest. Mastery of every science. Dinners of a brotherhood that does not die, while mortal friends wither like last year's tulips. He has bought the pitch before he has seen the product. Time, in the advertisement, equals wealth and wisdom.
Key Insight
Longevity, wellness, and perpetual-growth pitches assume that more years are more advantage. Let the customer dream the brochure first. The invoice arrives later, after the desire is already a belief.
“Happy nation, where every child hath at least a chance for being immortal!”Explore full theme analysis







